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 Cara Summerfield
Your Safari Guide


Search Engine Optimization is the first step to Search Engine Rankings

Search Engine Optimization

There are SEO strategies that you pay for
to have your website fully optimized;
however, you can get started with the basics

The following is a list of some of the basics you can do to your website to improve your chances for higher rankings:
  • URL should have your product/service or primary keyword as part of the name
  • Certain character lengths for your Title & Description meta tags are different for each search engine
  • Your Title must be at the beginning of the Head of your document
  • Keywords in the "Keyword Meta tag" are no longer looked at by Google
  • Keywords you want people to search on must be scattered throughout your text. Words cannot be hidden text
  • If you register your domain name for 5+ years, the search engines smile fondly upon you
  • One way external links are better than reciprocal links. The way to get them is to submit to Directories.
  • Paid linking services are becoming outdated and soon will no longer be used by search engines
  • Images must have alt tags filled with keywords
  • Your site should not be submitted more than once a month, unless major changes have been made

There's a whole lot more to know about Search Engine Optimization. After learning it, apply it. Keeping these strategies in mind and then combining them with the fact that the rules change, almost monthly, you stand a much greater chance of getting higher rankings with search engines.

Planet Ocean's SEO Manual. This is a comprehensive manual which, provides you with pages of information on what to do, how to do it, and for which search engines. Because rules change constantly, these guys have included as part of your purchase, a monthly update package as well as access to their support line. You have your own experts at your beck and call.

Build Traffic gives you the tools to select your keywords, create your meta tags, submission service to all the major search engines, as well as smaller ones, an analysis of your website for broken links as well as keyword percentile, and so much more. It is a wonderful hands-on tool that will help you reach the rankings you need to succeed on the web.

If you do not want to pay someone else big bucks to do it, I recommend these services. Please check SEO Scams for scams so that if you decide to pay someone, you will know what's going on and will not get screwed.