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Free
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SEO Scams For guidance in choosing a firm to work with you on increasing your site's ranking with search engines, find out what services are for real. Check back here for SEO scams and information that will help you in deciding which SEO companies are for real. Some may promise wonderful results that will only get your site banned from one or more search engines. Find out what's real and what's not before going into the expense of hiring a firm to optimize your site. They could do more damage than good. |
SEO Manual Made For Serious Website Rankers If you plan to do your own Search Engine Optimization, there is a manual that you need to look at. It is sold with a 6 or 12 month subscription to information services which include SEO updates, articles and additional information about the SEO field. Go to http://www.searchenginehelp.com/ccoc2/ to get all the information you need to optimize your site, as well as the knowledge you need about SEO to combat SEO scams which are used by so-called Search Engine Optimization "Experts". For additional help with optimization, Traffic Blazer provides it for you. It will also give you submissions to the major search engines as well as 240+ directories to submit to. |
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SEO Myths That May Help Your Job Easier Myth 1. You must submit your site regularly to the search engines to get top rankings. Search engines find you just fine by following inbound links and re indexing a page over and over has never done anything to improve rankings. Myth 2. You need to regularly tweak your site to keep up with the latest algorithm changes. For most sites this is a waste of time and money. Solid optimization techniques never go "out of style". In fact, a well optimized site will usually rank better the following year than the first without changing anything. Great titles, age, quality content and relevant inbound links have always mattered and will continue to count more heavily as the search engines get better at weeding out the "junk" sites. Myth 3. You need to have top 10 rankings for a select group of phrases to get traffic and sales. Not necessarily. It really depends on which terms you are shooting for. Terms that you may feel are "critical" may not be the one's your customers are using. Nor the ones that convert the best. Using tools such as WordTracker it's quite easy to see if your term is in common usage or you're chasing after an industry niche term that only a handful of "insiders" will use. If you have an emerging businesses, a new technology, or occupy a niche market, it may be misguided to emphasize high rankings for your service or product. After all, most people don't even know it exists yet! In these cases you may want to heavily target "my problem" key phrases to lead potential customers to your "solution"( example; "buy rubber life raft" or "how to survive an boat capsize" are probably better terms for attracting customers than "PolyCorp Floatation Device"). Provided to you by Claytowne Search Engine Optimization |
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Not All Monthly Fees are Scams Monthly fees are not always scams. Legitimate reasons to pay monthly fees to an SEO company would include situations where you are regularly generating new content or new features that require the oversight of an SEO expert, managing PPC campaigns, or implementing a link build campaign. Other search engine marketing services that may require a monthly fee would be generating and distributing press releases, article placement and promotion, evaluating and tracking your inclusion in paid directories for best ROI (return on investment) and managing email campaigns. Provided to you by Claytowne Search Engine Optimization |
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